Starting a work from home business online seems to be the trend in the past couple of years. The reason is obvious with all the benefits you get with working from home, but sadly statistics show that 95 to 98 percent of new online businesses fail within the first year. Even more within the first three months. This article explores the reasons behind it and suggests how to start a legitimate work from home business online in a way that would last.
The biggest mistake that most people do when starting a business online is they promote affiliate products without a website of their own. What you should be doing is to have all of the affiliate products that you are affiliated to in your website and then selling them by promoting and driving traffic to your own website. This way when you have new products to promote, you can just add them into your site. While having your own site is important, doing a good keyword research is what will sustain your business online.
One of the most important factors of an online business is to do keywords or rather, a keyword phrases research to find a sub-niche for the niche market you are targeting. You can use free keyword research tools like Google Keywords or Overture to help you with this. This point is most often neglected. Me included when I first started online. The next thing you need to do is optimize your your website with the keywords or keyword phrases from your research above. This is where you need to do SEO (Search Engine Optimization).
Contrary to popular believe, SEO is one of the most beneficial traffic driving tools for an online business. Though many have commented against it, saying it’s a waste of time and it takes too long to see the benefits. I’d say, if you do it the right way you will get endless free traffic for life, and it’s easy to do when you have the right tools. Learn it! The next thing you need is to get the right domain name and a good hosting company.
When you start a business online working from home, your domain name is your businesses’ identity. Though it is not compulsory, choosing a domain name which has your keyword or keyword phrases included in it will help with your SEO efforts. Now you need to choose a hosting company. It is crucial to choose a reliable one. You don’t want to be promoting your site and find that it is down most of the time and potential customers can not find you. After you have done with the above, you need to employ a salesman to sell and do the follow ups for you right?
A virtual salesman that is. That’s the benefit of having an autoresponder. An autoresponder gives you the mechanism to capture your visitors names and email addresses. It also does follow ups with your potential customers on autopilot. Can you imagine sending emails to say, a hundred or a thousand potential customers that you have manually. That is too time consuming. The autoresponder does that for you automatically once you have set it up. Again, be sure to subscribe to a reputable autoresponder company for the safety of your list and for the efficient delivery of your follow up emails.
These are some of the most important factors to have and to consider when starting a work from home business online. If you practice what I’ve shared with you here today, you will be on the right track in transforming your online home based business into a career you can call your own.
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